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SELLERS
In order to get the full value fot you property when selling your home, these are factors to consider.
Pricing
First and foremost, consider what price to ask. You will want to price your home so that it is competitive in the market, while also assuring you receive as high a bid as possible. This can be a difficult decision and is based on several elements:
- What price did similar homes in the area bring?
- What is the age and condition of your home?
- What are the overall market conditions? Is it a buyer's market or a seller's market, or is supply and demand balanced?
- What is the trend of prices in your area?
- Obviously, you do not want to under price your home and cost yourself money. At the same time, if you overprice your home, it can take a long time to sell, if it sells at all.
Preparation
If your house is in great shape and updated, preparation for marketing is completed. However, in most cases, homes that come on the market are in need of some level of repair and upgrading. Determining what and how many upgrades to perform can be a tricky decision.
There are a host of items to check off before your home is optiml condition for showing. Below are listed some of the most important.
- Exterior paint. First impressions are vital, especially the front door.
- Are the lawn, porch and patios clean and well maintained? Plant flowers to brighten the exterior, fertilize the grass to make it look healthy and lush. Wash all the windows, inside and out.
- Is the roof in good repair?
- Interior paint and wallpaper look fresh.
- Carpets are clean and not worn looking. Professionally clean if necessary.
- Are the kitchen cabinets and appliances clean and in good condition?
- Are the bathrooms in good condition? Check for leaky faucets.
- Make sure the garage and attic are well organized.
- Clean and wax the floors.
- The basic look you want is clean, bright and fresh. Put some effort in now and expect to reap a higher offer later.
Marketing
To receive a top offer for your home, an aggressive marketing campaign can only help. Avenues for getting the word to the buying public about your property include:
- Display a sign in your front yard.
- Place an ad in newspapers or magazines.
- Place an ad on the Internet.
- Put your property into the Multiple Listing Service so that it is seen by any RealtorŪ searching for property in your area.
- Marketing through professional RealtorsŪ.
- Hold an open house on weekends.
- When you receive an offer on the house, you must consider not only price, but closing date, contingencies and buyer financing. You have three choices: reject, accept or counter the offer. If you have multiple offers, the decision can be confusing. If you have multiple offers, you REALTOR will advise you on procedure.
After accepting an offer, your property will be appraised for value by the buyer's mortgage company, a home inspection will be performed and a title search is undertaken. After these processes are completed, the closing takes place, and you receive your check.
Obviously, finding a top real estate broker to help market your home, you will not have to rely on luck.
How a Professional RealtorŪ Helps You
The bottom line goal of a RealtorŪ in selling your home is to save you time and hassles and to help you get the best value from your sale.
The services you can expect include:
- Pricing: This most important element in successfully selling your home is where your broker can help most. An experienced broker will suggest a realistic price based on comparable sales, your home's condition and overall market trends. The result: no guesswork for you and a price that fits your property.
- Preparation: A broker who has evaluated dozens if not hundreds of homes will be of great help here also. First, the broker can suggest what work should be done to optimize your investment, finding the sweet spot where home improvement yields the greatest return on potential offers. Further, if you want, your agent will be able to recommend professional craftsmen to make those improvements. Finally, when it's time to show your house to potential buyers, your broker will advise you on all the big and little things to do to make your house show at its absolute best.
- Marketing: A professional Realtor'sŪ help in marketing your home will save you a ton of time and greatly increase your listing's visibility. He or she will field all calls about showing the house and in screening potential buyers. You will not be faced with showing your home to those wasting your time or worse.
- Your RealtorŪ can advertise your listing in the paper and on the Internet. More importantly, your home will be placed in the Multiple Listing Service for all the region's brokers to see. In the Edmond Metro Area, more homes are sold via MLS than all other media.
- Last, top RealtorsŪ are constantly networking, looking for buyers and sellers. By employing a real estate broker, you gain this exposure also.
Offer and Closing: Your RealtorŪ is the contact for you when a buyer submits an offer. This saves you the trouble of receiving time-wasting offers from those who might not be financially qualified to buy your home. When you receive a qualified offer or offers on the home, your agent's job is to help you sort the pros and cons of each and decide whether to accept, reject or counter.
Once you accept an offer, your broker helps save time once again. There are inspections, title searches and an appraisal that he or she will set up and coordinate for you. At the closing, your broker's job is to be present and ensure all goes well for you.
Why Choose a Keller Williams Agent?
If you, the home seller, want RealtorŪ services that include aggressive marketing, expert advice and top-level customer service, choose Keller Williams. You will agree:
- Keller Williams brokers are trained in using the most advanced, marketing techniques in the industry.
- Our standards of customer service are highest in the industry. Most of our brokers are multimillion dollar producers, and a large part of that success is due to business from prior referrals. That repeat business comes from a dedication to first rate customer service.
- Our brokers have extensive experience in the Edmond Metro area.
- Our brokers have the experience and know-how to determine fair values for property and are seasoned, skilled negotiators.
- Our brokers are backed by solid, experienced management from the local to the national level.
Contact Keller Williams today for further information on selling a home
Keller Williams Realty
An Independent Member Broker
Toll Free 1-800-203-4645
Local (405) 330-2626
10 E. Campbell
Edmond, Oklahoma 73034
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